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The notion of commercialization of love, that has not to be confused with prostitution, involves the definitions of Romantic love and Consumerism. == Sociological Development == The commercialization of love is the ongoing process of infiltration of commercial and economical stimuli in the daily life of lovers and the association of monetary and non-monetary symbols and commodities in the love relationships. The application of Habermas’ theory is helpful to fully understand the discussion of the relationship between the market and love. From the model of a two-tiered society postulated by Habermas (comprising the sphere of the systems and the life-world), Frankfurt School has affirmed that when romantic stimuli made with com-mercial proposes infiltrate the daily life of lovers it causes an undesired colonization of the life-world, thus reaffirming the irreducible contradiction between the economy and love. In contemporary societies, the economy is present in several spheres of love, offering cultural products that embody its ideals and feelings and providing the contexts in which to experience the romantic rituals (i.e. love manuals, sex therapists and marriage crisis counselors). Romantic love can be defined, according to Sérgio Costa,〔Costa, Sérgio (2005). “Easy Loving. Romanticism and Consumerism in Late Modernity”. Novos estud. - CEBRAP vol. 1 no.se Sao Paulo 2005〕 as a historical-cultural model that branches into five dimensions: * In the ''field of the emotions'', romantic love expresses itself in “a bond with the other that knows no more ardent desire than the yearning to lead one's own life in the body of the loved one”.〔Dux, Günther. "Liebe". In: Wulf, Christoph (ed.). Vom Menschen. Handbuch Historische Anthropologie, Wein-hein/Basiléa: Beltz, 1997, p. 847〕 * As an ''idealization'', it promises the individual full recognition of the others’ singularities (dimensions, peculiarities and individual idiosyncrasies). * As a ''relationship model'', it historically combines a fusion of sexual passion and emotional affection (i.e. marriage, love and family). * As a ''cultural practice'', romantic love corresponds to a repertoire of discourses, actions and rituals by means of which amorous emotions are evoked, perceived, transmitted and intensified. * On the subject of ''social interactions'', it corresponds to a radicalized form of what Luhmann described as "interpersonal interpenetration".〔Luhmann, Niklas. "Liebe als Passion". Zur Codierung von Intimität. Frankfurt/M.: Suhrkamp, 1994 ()〕 Two sociologists, in particular, have debated and analyzed in depth the theme of commercialization of love related to our society: Eva Illouz and Arlie R. Hochschild. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Commercialization of love」の詳細全文を読む スポンサード リンク
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